Adobe's Bold Plans for Online Ad Business Don't Include Advertising

But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the media or advertising business—but it does have bold plans for plenty of disruption.

Adweek recently caught up with Bill Ingram, vp of Adobe Analytics and Adobe Social, to talk about where Adobe is and isn’t going when it comes to taking on the entire Luma Partners Slide.

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