Adobe Is Now Letting Marketers Tag and Track Social Campaigns

The company is letting Adobe Social clients tap into the data capabilities of Adobe Analytics to see how organic posts perform in real time across social channels. The feature, which launches today, lets marketers examine at scale how various types of content perform.

Using digital tags, or lines of code inserted to track content across the internet, the goal is to help create a more "digestible" way for marketers to understand what's performing well at a more granular level but a larger scale.

"At lot of it is coming from the fact that we're seeing through this convergence of social and content marketing happening within marketing as a whole," said Heidi Besik, group product marketing manager for Adobe Social.