Adobe Integrates With Instagram Ads API
Add Adobe to the list of Facebook Marketing Partners that have integrated with the Instagram Ads API.
Add Adobe to the list of Facebook Marketing Partners that have integrated with the Instagram Ads API.
Adobe announced Wednesday that its Adobe Media Optimizer is now integrated with the advertising application-programming interface from the Facebook-owned photo- and video-sharing network.
The company added that AMO will now support all available Instagram advertising objectives, including website clicks, mobile application installs and video views.
Adobe detailed more Instagram features for AMO following the integration in a blog post:
- Search retargeting on Facebook and now Instagram: Leverage search intent from paid search and retarget to these high-value audiences as a way to close the loop.
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