BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services.
The San Jose, Calif.-based company's new Adobe Experience Manager Mobile merges Adobe's existing Mobile Digital Publishing Solution and Adobe Experience Manager Apps. The unit was announced this morning in Barcelona on the first day of Mobile World Congress.
Experience Manager Mobile allows companies to access new and existing creative through existing content management systems while also developing new material through other Adobe services like Creative Cloud.
Apps—which can be made for iOS, Android and Windows—can then be integrated with customer relationship and enterprise resource planning systems, along with analytics and various targeting options.
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