Bing Searches Have Increased Nearly 50% in Europe
While Google is still the dominant search engine, an Adobe report indicates that Bing search has increased significantly worldwide.
As consumers spend more time online, digital advertising grows as well. With the increases in search engine and social network use comes increased revenue and a number of other benefits. According to a Q3 2014 report on digital global advertising from Adobe Digital, Bing has received a great deal of benefit from 2013 to 2014.
It’s impossible to talk about online advertising performance without talking about Google. Global spending on search ads has increased 22 percent year-over-year, Google’s click through rate increased 14 percent YoY, and Google’s cost-per-click has increased four percent.
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