Adobe AdLens Integrated With SiteCatalyst, AudienceManager, Optimized For Facebook Exchange
The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.
The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.
The incorporation of SiteCatalyst into AdLens will allow Adobe clients to use data sets for ad optimization, custom analysis, and real-time reporting.
And by integrating Adobe AdLens with Adobe AudienceManager, users can mine the latter’s data on high-value audience segments to fashion highly targeted ads in real-time, with AdLens offering access to all available inventory, including online videos and banners.
After being designated as a Facebook Strategic Preferred Marketing Developer last month, Adobe can also offer its users access to real-time ad-bidding platform Facebook Exchange, taking advantage of the real-time-bidding infrastructure of Adobe AdLens.
Adobe
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