AdMob Opens iPhone Ad Marketplace

Taking advantage of the phenomenal interest in the iPhone, AdMob has created a global iPhone ad marketplace featuring new interactive ad formats created specifically to take advantage of all the device has to offer.

These new ad formats will work in both a Web browser and native iPhone applications. They meld graphics with one of eight iPhone-specific actions that take advantage of an iPhone application’s ability to provide one-click access to iTunes, the App Store, audio, video, making a phone call, maps, the Web or a custom interactive user experience.

Additionally,

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