New Ad.ly CEO Will Take Ten Photojournalists Over One Kardashian

Walter Delph says he has spent the past six months cleaning up the mess left behind by Charlie Sheen at social media PR firm Ad.ly. The newly installed CEO tells Fast Company he is intent on forging a #winning formula that has little to do with fatuous celebrity zeitgeist.

The Kardashians are still free to use ad.ly, of course, but the firm is looking to expand its roster to include less expected “publishing partners”… “GE, for example, will not be a good match for the Kardashians,” Delph says.

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