Adknowledge Acquires Lookery's Ad Serving Business
Today Adknowledge and Lookery announced that Lookery’s ad serving business has been acquired. This means that Lookery’s infamous 7 and a half cent CPM guarantee will be transferred over to Adknowledge via their Cubics platform. I just got off the phone with Scott Rafer, CEO of Lookery, and he stated that the ad serving business on social networks is not for startups and is instead for larger, experienced businesses that have sales teams that can support them.
Lookery will now continue to work on their data targeting services which provide greater margins for the company.
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