Adidas Creates Shoe From Trash in Partnership With ‘Parley For The Oceans’

Sneakers for the environment.

388767-1940x1293Move over, Nike Air Force Ones; there’s a new hot shoe in town, and while Nelly hasn’t rapped about it yet, we’re betting that somewhere a school of dolphins is singing its praises.

Footwear giant Adidas, in partnership with conservation organization Parley for the Oceans, has created a sneaker made almost entirely of trash pulled from the sea.

While the sole of the sneaker is made of sustainable cushioning, the upper portion of the shoe was fashioned entirely of materials reclaimed from illegal deep-sea fishing nets and other waste pulled from the ocean by the Sea Shepherd Conservation Society, which collaborated on the project. The organization collected the materials while on a 110-day expedition to track an illegal poaching vessel off the coast of West Africa.

“We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool,” Parley founder Cyrill Gutsch said.

So when will these sea-loving shoes be available for purchase? That’s still up in the air; a spokeswoman for Adidas told The Huffington Post the prototype is not for sale, and that she wasn’t sure whether or not it would be in the near future.

“This is not a plan, this is an action,” she said. “We did this to show what we are capable of doing when we all put our heads together.”

That said, the spokeswoman did confirm that Adidas will be incorporating recycled plastic into its shoes by early 2016, so even if you have to wait a bit to wear your love of the ocean on your feet, the brand is sending the clear message that it’s dedicated to making moves toward sustainability.