Adidas is teaming up with Intersport and Twitter to livestream women’s high school volleyball and soccer games on the social network for the first time.
The same three companies worked together last year on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams.
The new @3StripeLive series will bring six women’s high-school contests to Twitter starting in April, with more details to come soon.
Adidas cited research showing that only 4 percent of sports media coverage in the U.S.
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