Building Your Athlete Brand via Social Media

You don’t have to be a Major League Baseball All-Star to build a strong social brand — any athlete, at any level can create and maintain a social media presence without spending a lot of time or money.

A large, engaged social media following is a business opportunity, not just a status marker. Sports reporters increasingly look to athletes’ social media channels for entertaining quotes or photos, and they choose athletes with large online followings and engaging content to feature, improving their visibility. But you don’t have to be a Major League Baseball All-Star to build a strong social brand — any athlete, at any level (professional, collegiate or prep), can create and maintain a social media presence without spending a lot of time or money.

As an athlete, you can extend your own personal brand online to positively impact young fans, attract interest and communicate values.

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