AdAge: PR Had Done 'Poor Job' Laying Claim To 'All Things Social and Digital'
In their 2010 forecast story, Advertising Age had this to say about public relations:
Earned media and two-way conversations have always been the specialty of PR shops. But many PR professionals will tell you that the industry as a whole has done a poor job of laying claim to being the authoritative voice on all things social and digital. The industry has stood by, similar to the way it did during the dot-com explosion, while media, direct, digital and creative shops have taken business that it should be handling.
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