Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau.
The VAB found that from Sept. 24 through Oct. 21, the No. 1 trending topic on Twitter during at least one of these four times—8:30 p.m., 9:30 p.m., 10:30 p.m. and 11:30 p.m.—was related to advertising-supported TV on 27 or the 28 nights.
A total of 53 different ad-supported TV topics topped Twitter’s trending list during primetime in that time period, according to the VAB.
The trade group also found that Twitter’s top 10 trending list during that period contained programming from 47 networks, totaling 87 programs, compared with three from YouTube and two from Netflix.
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