Ad Skipping, DVR's and The Future of Television
The methodology arguments that the network suits gave over Nielsen’s tracking of commercial ratings suggested that they may not like the results. They may have been right. Rebecca Dana and Stephanie Kang report in The Wall Street Journal today that one-fifth of today’s most popular shows are being watched without the commercials live or on DVR playbacks within a three day period.
While the numbers are not conclusive — there is only one week of new Fall season data available — they provide interesting information.
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