Ad Nets Adopt Best Practices to Stop Online Piracy
Move follows White House push for voluntary industry action
Google, Yahoo and six of the nation's largest ad networks have committed to a set of best practices aimed at stopping online piracy and counterfeiting by cutting off the flow of ad revenue to rogue sites.
Broad adoption of the guidelines comes one month after the White House released its strategic plan on intellectual property enforcement and renewed a push for private industry to take voluntary actions to reduce online infringement.
Besides Google and Yahoo, the ad network owners that agreed to adopt the best practices include 24/7 Media, Adtegrity, AOL, Condé Nast, Microsoft and SpotXchange.
"We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting," Victoria Espinel, the U.S.
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