Ad.ly Debuts Analytics
Ad.ly, a service that sends tweets via celebrity accounts to market products, introduced analytics for marketers to gauge the impact of those tweets, TechCrunch reported.
Twitter data-miner PeopleBrowsr teamed up with Ad.ly on the analytics, according to TechCrunch.
Among the categories examined by Ad.ly and PeopleBrowsr: user engagement, male and female segmentation, location and sentiment analysis, TechCrunch reported.
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