Ad Characters Get Sit-coms, Movies, and Back-stories
The Wall Street Journal plumbs the shallows of those who would turn a car insurance ad into a laff-riot sit-com. Geico’s Cavemen are getting a series on ABC, as was reported last week. Considering Geico spent an estimated $403 million on ad time and space in 2005, some royalty checks should come in handy.
And the Burger King King is also getting the royalties treatment:
The burger baron recently starred in a series of videogames, and the company says it has lined up a studio and distributor for a feature film.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in