Ad Campaign Marks 40th Anniversary of Roe v. Wade
Today in News That Will Never, Ever Inspire an Argument: Birth control advocacy group Naral Pro-Choice America recently teamed with Washington, DC ad/consultancy firm Gmmb to produce a campaign celebrating the 40th anniversary of Roe v. Wade, the Supreme Court decision that established the right of American doctors to perform legal abortion procedures.
Politics aside, this is an unusual campaign that Naral and its new group, Choice Out Loud, see as a branding exercise as well as an advocacy project.
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