Ad Biz Tries to Convince Senate Dems Self-Regulation Works

Industry's Liodice unveils new data in ad choices program

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee.

They had to. Chairman Jay Rockefeller (D-W.Va.) is pushing for a Do Not Track bill. He and the other committee Dems have expressed skepticism in several privacy hearings that the ad industry can police itself to protect online consumer privacy. They’ve embraced recommendations from the Administration that there needs to be baseline privacy legislation establishing a privacy code of conduct or bill or rights.

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