Ad Age Revamps Print, Website
Advertising Age has given its print and online versions an update. The magazine is revamped to present a “look and feel that reflects the importance as well as the excitement of this industry,” writes Abbey Klaassen, Ad Age’s editor-in-chief.
To accomplish that goal, Ad Age has ditched jumps, and is presenting all of its content on one page, or on consecutive pages. The magazine also boasts a “companion app,” called Ad Age Interact. The app, created by Nellymoser, allows readers to simply scan articles they’re perusing to share them digitally with friends.
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