Acxiom Borrows From Google

Phil Mui, the mastermind behind Google Analytics, wants to start a revolution

Phil Mui wants to start a revolution. Occupy Insights, it could be called. In this case, the 99 percent are the marketing decision-makers lacking data-crunching chops, and the 1 percent are the 25-year-old analysts those decision-makers employ.

“I think there is a need for a tool that is able to coalesce, bridge together [and] extract insights so that [nontechnical marketers can] very quickly interact with and derive insights without going through a technical guy,” said Mui, who on May 14 joins data processing and marketing technology firm Acxiom as chief product and engineering officer.

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