Is Facebook Inflating Application Active Users?
In a blog post last Saturday, Pete Bratach stated that “We now count tab views toward your applications’ active users. The count occurs on the initial page load of the profile, in addition to a user explicitly clicking the tab.” It was a minor change but one that could potentially inflate application metrics substantially.
Previously active users were not counted until the user actually interacted with the application. That could include clicking on a profile box but now it just represents a user viewing the “Boxes” tab.
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