Brands Using Facebook’s Action Spec Targeting Can Now Alter Time Ranges

Facebook brands working with Preferred Marketing Developers that have access to its ads application-programming interface can now specify time ranges shorter than the default of 14 days for the social network’s action spec targeting capability, sister blog Inside Facebook reported.

Facebook brands working with Preferred Marketing Developers that have access to its ads application-programming interface can now specify time ranges shorter than the default of 14 days for the social network’s action spec targeting capability, sister blog Inside Facebook reported.

Facebook’s action spec targeting capability allows brands to pinpoint users based on their actions within Open Graph applications and the social network itself, and Inside Facebook pointed out that advertisers taking advantage of this new capability can now reach more relevant users for particular messages, and do so more accurately.

According to Inside Facebook, action spec targeting is still a beta feature only available to PMDs cleared to use the ads API.

Brands on Facebook: Have any of you used action spec targeting?

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