Action Engine, Millennial Media Team for In-App Ads

Action Engine, which creates on-device portals, and cross-platform mobile advertising company Millennial Media, have partnered to integrate Action Engine’s Mobile Advertising Engine (MAE) technology into Millennial’s MBrand network.

According to the companies, the integration makes it possible for Millennial to help its advertisers reach consumers in “a new and exciting way.” This includes inserting, rotating and tracking ads in downloadable Java, BREW, BlackBerry and Windows Mobile applications.
Action Engine’s MAE enables offline ad insertion and reporting, effectively eliminating one of the main hurdles for the adoption of in-application and on-device advertising.