Social Media Finishes Dead Last In ACSI Study Of Website Experiences For 34 Industries
Social networks delivered a very unsatisfying result in a recent study of users’ website experiences across 34 industries by the American Customer Satisfaction Index, coming in dead last with a score of 68 on a 100-point scale, compared with the top industry, credit unions, which tallied an 86.
Social networks delivered a very unsatisfying result in a recent study of users’ website experiences across 34 industries by the American Customer Satisfaction Index, coming in dead last with a score of 68 on a 100-point scale, compared with the top industry, credit unions, which tallied an 86.
The ACSI said it conducted more than 25,000 interviews on users’ experiences, and Founder and Chairman Claes Fornell said of social networks in a release announcing the results:
The huge amount of traffic on social media websites creates a user base where preferences, abilities, and interests vary greatly, unlike the user base of a credit union, for example.
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