Acer Teams With BMW, Hopes to Get Discount on New Company Cars


As the recent purchaser of a brand new MacBook Pro (even though he’s been secretly running Windows on it about 70% of the time), the appeal of a pretty laptop is all to relevant to us these days. And as we were shopping around, looking for a new machine, we were struck by how many PCs now look exactly like Apples. So it came to no surprise to read this report from the Washington Post that PC manufacturer Acer has struck a deal with BMW‘s design department in helping them to create a better looking computer. It’s not the first time the company has teamed up with a car company either, as reported here:

The last major design Acer put out was its Ferrari line of laptops, which sell around 200,000 to 300,000 units per year. It’s a specialty laptop aimed at the premium price segment. But the new design for the Aspire is different: it’s aimed at the average user.

“We welcome design competition from our rivals. It will be good for users,” said [Chairman J.T. Wang].