Accenture: 97% of TV Watchers Use Television Set
In its inaugural Global Broadcast Consumer Survey, Accenture discusses how – and how much – consumers in various world markets are watching television programming in ways other than traditional broadcast methods. Worldwide, 97% of respondents still watch their TV shows on a TV set, but alternatives such as the Internet and mobile devices are becoming more accepted.
According to the survey, 46% of 18- to 24-year-olds in the US view content on a mobile device. Folks with older eyes (the 55+ crowd) are far less likely watch a video on their phone, with only 19% saying they do so.
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