Accengage: Six Percent of Users Respond to Push Notifications [Infographic]

The infographic details the opt-in and reaction rates for push notifications on iOS and Android.

Push Notifications Benchmark

Accengage, which specializes in push notification technology for mobile apps, has released its Push Notification Performance Benchmark by Industry for iOS and Android. The data and accompanying infographic detail the performance of push notification campaigns in terms of opt-in and reaction rates, and offer tips for developers looking to increase their push notification engagement rates.

Accengage analyzed data from five billion push notifications sent to 150 million app users (worldwide) from January to December 2014, across 12 industries, including e-commerce, media, travel and retail.

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