Academic Study Probes Pinterest Purchasing Phenomenon

In what appears to be the first academic study devoted to Pinterest usage, scholars Eric Gilbert and Loren Terveen conclude that Pinterest's thing-based platform taps in to consumer demand.

In what appears to be the first academic study [pdf] devoted to Pinterest usage, scholars Eric Gilbert and Loren Terveen conclude that Pinterest’s image-based platform taps in to consumer demand.

The site has earned a reputation for driving more traffic, and more sales conversions, than other social networks.

Four verbs that appeared repeatedly in user content differentiated Pinterest activity from activity on Twitter, the study found: use, look, want and need.

“Those four verbs uniquely describe Pinterest and are particularly interesting.

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