About.com Changes Tactics
About.com has launched a new campaign targeting brand advertisers and marketers that are looking to reach consumers on the Web.
The effort, which is rolling out over the next few weeks, introduces a new tagline: “Need. Know. Accomplish,” and replaces the previous one: “Guidance, not guesswork.” Ads highlight the information and advice site’s ability to engage consumers from the “moment of need,” and hold their attention as they use the site to “accomplish” a search-driven goal.
“When
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