Abercrombie Attempts to Prove Relevance by Reincarnating Decade-Old Campaign. Ironic or Effective?
In case anyone out there actually had hopes that Abercrombie & Fitch might change its marketing tune after finding itself embroiled in controversy this past spring, the brand’s latest campaign will probably be a major disappointment. If the clothing retailer’s newest effort seems like more of the same to you, that’s because it is — exactly the same.
Rather than make any sort of attempt at re-branding, A&F is doing exactly the opposite: the company is reincarnating its successful “Stars
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