Last October, ABC News and Yahoo announced their content partnership, marrying ABC News’ editorial clout with Yahoo’s expansive network in the hope of creating an “unrivaled ability to reach across the Web.” If comScore numbers are any indicator, they’ve done just that. Maybe.
The numbers for the new partnership are anything but straightforward at first or even on second glance and perhaps suggest some gamesmanship geared toward demonstrating a larger audience to advertisers. In fact, ABCNews.com’s
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