ABC's The Bachelorette Screens Live Tweets During Broadcast
For the first full season, ABC’s addictive romance reality hit The Bachelor is screening a live stream of tweets during each episode.
Response to the social integration, which debuted during the final few episodes of last season, has been mixed.
The integration of social media into live broadcasting is a hot topic lately, with networks from HBO to ESPN taking part. And with the rollout of Twitter TV Ad Targeting, those partnerships are only bound to proliferate.
But
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