How ABC Tapped Facebook’s Camera Effects to Back The Good Doctor, TGIT

The gamified TGIT Facebook Camera Effect allows users to catch popcorn in their mouths

ABC is using Facebook’s Camera Effects to help promote new fall series The Good Doctor and its TGIT Thursday-night lineup of Grey’s Anatomy, Scandal and How to Get Away With Murder.

For The Good Doctor, users can map three systems in their bodies and see them the way lead character Shaun Murphy does. Murphy is a surgeon with autism.

And the gamified TGIT Facebook Camera Effect allows users to catch popcorn in their mouths. Also, when users raise their eyebrows, it triggers the hashtag to change from TGIT and cycles through the three shows.

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