ABC Backs Return of Supermarket Sweep With Twitter Game Supermoji Sweep

The social network built a custom reply engine to power the game

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Classic TV game show Supermarket Sweep returns to the airwaves Oct. 18 at 8 p.m. ET on ABC, and the network teamed up with Twitter to give fans a chance to browse the aisles virtually.

In interactive game Supermoji Sweep, available only on Twitter, people can reply to this tweet from the @SuperSweepABC account with a combination of the food emojis included in the tweet.

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