AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns

It's testing ads for Budweiser, Bud Light, Michelob Ultra and Estrella

AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent.

The six-figure campaign, which began two weeks ago, promotes five of the company’s biggest brands: Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrella. The ads are running through Kiip, a mobile advertising platform.

For AB InBev’s campaign with Kiip, data such as impression, engagement, time stamps, creative and price are all written to the Ethereum blockchain for the brand to download and review every hour.

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