AARP Expands Faster Than the Waists of its Clientele

In a country where the median age using almost any metric you can find is rising, it’s only natural for there to be an increased demand for a magazine targeting the 50-plus segment of the population.

Accordingly, AARP The Magazine and its news publication AARP Bulletin will increase their rate bases from 23.5 million to 24 million with the January/February 2009 issue.

Both the size and collective wealth of the group make it an attractive target for advertisers.

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