A Whopper of a Brand Kerfuffle
Previously on PR Newser, our own Patrick Coffee opined about Burger King’s rebranding stunt. Unfortunately for the franchising, fast-food royalty, the stunt was more like the time when Evel Knievel jumped at Caesar’s Palace and looked like a stunt double on ‘Weekend at Bernies.’
Time magazine covered “The Web hates Burger King’s fake name change” in a beyond failed attempt to promote its healthier fries and new French Fry Burger. Beyond that misguided lunacy, we have the wunderkinds trying to have it their way in the world of text lingo, as seen by trying to introduce #WTFF to the prepubescent vernacular of America.
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