A Talk with Mr. Stereophonic: Bang & Olufsen's Chief Designer, David Lewis

Okay, after all that fussing and getting steamed up over nothing, we need something calming to go over. So we turn to music, or rather, the thing that plays the music. The Wall Street Journal has up a really great interview with David Lewis, the chief designer at Bang & Olufsen (the company who makes those sound systems you’d love to have but can’t even so much as afford their smallest tweeter). It’s a pretty terrific read, learning how the company creates their products, particularly with their decision to forgo hiring an in-house staff and instead using freelance designers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in