A Study With Publicis Media Finds That Twitter Is a ‘Look at This’ Destination

81% of respondents use the social network to connect with events in the world around them

Facebook and Instagram are “look at me” social platforms, while YouTube is where people go to learn new things and Twitter is more of a “look at this” destination, according to a recent study by Twitter and Publicis Media.

Twitter, Publicis Media and research partners Firefish and The Numbers Lab surveyed almost 1,500 people who use Twitter, Facebook, Instagram and YouTube last year, using both qualitative surveys (in-person interviews on several topics) and quantitative studies (online surveys) to get a feel for the impact of advertising on those platforms.

Twitter

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in