A Slice of Damage Control for Domino's Pizza

Domino’s Pizza found itself in damage control mode this week, when two employees posted a video of themselves on YouTube, bragging about how they roll behind the counter. If you haven’t heard the details, I’ll spare you. The YouTube video was viewed over a million times in the first day, prompting the company to put up a response Domino’s President Patrick Doyle, and launch a Twitter feed. I general agree with the critics that this was a good move, though I though the use of the word “sacred” was overcooked when talking about a consumer’s relationship with fast food.

I took this one to Eric Dezenhall, CEO of crisis shop Dezenhall

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