A Scout Badge in PR?

We spent a fair amount of time in the scouts when we were young. Mostly, we looked forward to things like camping, bonfires and the annual pine wood derby.

Over the weekend, the Scouting Association in the UK announced several new, unconventional merit badges including, you guessed it, public relations.

According to the Associated Press:

Among the requirements for the new public relations badge: contacting a local media outlet and pitching a positive news story about scouting or writing a report about the movement and getting it published in, for example, a local paper.

Pitch away, scouts!