Could the cloud begin to cast a shadow on consultancies sooner than forecasters expected?
After a year of global consultancies acquiring creative agencies and digital shops to get a better grasp on the marketing industry, a report in the British IT press raises an unexpected question of whether the firewall between CRMs and consultancies will ever come down. Last week, British outlet The Register reported that CRM powerhouse Oracle had hired global specialists to explore a potential acquisition of Accenture, the Dublin, Ireland-based consultancy.
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