A Roadmap for Success at Twitter: Copy Facebook
Facebook has done two things better than Twitter: create a compelling user experience, and create effective advertising products.
Many eons ago, I was in a focus group for Google’s biggest advertising competitor (a company called Overture, which was acquired by Yahoo). The moderator showed us numerous product ideas for the company – all very creative and novel – and then asked for our feedback. My response to each one was largely the same: I stared into the one-way mirror and said “copy Google.” Don’t try to reinvent the wheel, just follow the lead of a company that was clearly kicking your butt.
Over the last few years, Twitter has struggled.
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