A Quick Lesson in Branding: The One and Only You

How many brands do you have? There’s your professional one for starters and then your personal one but that’s separate and different, right? Um, not exactly.

According to a piece published yesterday on PRWeek, Peter Shankman, small business evangelist at Vocus, makes the argument that everything we post online — whether we think it’s professional or personal — is personal. In the piece, he states:

“Every single day, someone directs me to their LinkedIn profile to learn more about them.

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