A PR’s Idea of the Perfect Journalist

“Media folks should stick together – media folks should all be friends!”

Ahem. Publicist Brooke Nolan posted some helpful hints on how to deal with the publicity peeps and how to be less annoying to them.


There is one regional journalist I work with on a regular basis who is well versed in the above, but is in fact one of my favourite journos. They nearly always reply when they receive a press release – whether it’s ‘great story – thanks’ or ‘too weak, not using it’. It’s all valid feedback and will help us to define what to send you next time.

Read the entire – very helpful – list here.