A Picture Is Worth 1,000 Words, But What's Its Price Tag on Instagram?

Opinion: Aspirational images connect with users emotionally

If you’re an Instagram user, you’ve likely come across ads from Quip and Away. You’ve probably seen them more than once. Ever wondered why?

It’s not random that Quip and Away ads dominate Instagram feeds. Both brands have wisely adopted advertising strategies that incorporate Instagram’s preferred content—aspirational images that connect with users emotionally.

Let’s start with Quip, which some refer to as the Tesla of toothbrushes. And rightfully so: Quip ads look and feel highly reminiscent of marketing from major tech companies—especially Apple.

This

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