After months of preparation, companies shutting down and the endless deluge of “updates to our privacy policy” emails, the European Union’s General Data Protection Regulation (GDPR) finally went into effect today.
The regulation requires companies to let people decide what information they give up and how. Google and Facebook are already facing complaints for violating GDPR from None of Your Business (NOYB), an Austrian nonprofit group. If found guilty of not complying with GDPR, companies face either a fine of 20 million euros or four percent of global revenues (depending on which is larger).
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