A Marketer's Guide to Retargeting on Facebook [Infographic]
Ever wonder how brands are able to follow visitors from their websites straight to the users' Facebook pages?
Ever wonder how brands are able to follow visitors from their websites straight to the users’ Facebook pages?
Meet Facebook Exchange (FBX), a real-time ad auction platform that gathers information from user behavior on other websites for marketers to retarget their ads to the same users on Facebook. These ads used to appear on the right-hand side of the page, but they’ve recently made their way into the News Feed, where they’re mixed in with friends’ status updates and pictures.
So
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